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A lot has been said about article marketing. Good and bad. It used to be the preferred online marketing method for serious Internet marketers. For some people, it still is. But when I say “article marketing,” what do you think of? Yeah, that’s what most people think about – link building.

There’s nothing wrong with writing articles and submitting them to article directories in hopes that you’ll attract inbound links to your website. And there’s nothing wrong with writing guest articles for other blogs and websites for the same reason. But ask yourself this question: How much time do I spend seeking inbound links via article marketing and guest blogging versus writing content for my own website?

If you spend more time seeking inbound links through articles and guest blog posts than you spend writing quality articles for your own website, then I’d say you aren’t spending your time wisely.

The reason I say that is because there is no content more valuable than the content you write for your own website. Search engines can always change their algorithms to devalue links that you spent hundreds of hours chasing. We’ve seen that several times over the years. But if you write quality content for your own website, you will seldom see a change that devalues that content. The key word there is “quality.” In other words, not spam.

Never forget this: Content is king. It always has been and always will be. Links are good, but the best article marketing you can ever do is to write quality content for your own website.

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