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In the world of search engine optimization, the robot can be good to you or it can diss you something fierce. The human reviewer, however, is more likely to kick you square in the big one. And it could hurt.

As Jennifer Ledbetter explains, you’ll only be reviewed by human eyeballs when you hit a respectable ranking on Google.

What that really means is you did a spectacular job with your SEO. Now you have to convince the human reviewer you deserve the spot you’ve worked so hard for. How do you do that?

The first thing you should keep in mind is that searchers are doing the same thing. The difference is that the searcher can’t ruin your day by knocking you down to page 10. But you know they’d like to. If only they could.

If you don’t want that big drop to happen, then you need to learn what those human reviewers are looking for. One thing that could make you fall in the rankings is obvious spam. Just don’t do it. You’ll pay for it.

What they are really looking for, however, is something positive. Is your page relevant for a search query? If so, you likely have nothing to fear.

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