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If you’re on the back side of life, or approaching it, then you likely remember the old TV commercials featuring the Pepsi-Coke blind taste test. Well, Bing – the search engine – has something similar going on. In their own version of the blind taste test, Bing takes Google on and, according to its own study results, is winning.

I find this quite intriguing. I think the results depends on your search queries. I tried it on what I consider very low results search queries. That is, these are non-popular search queries that likely aren’t searched often, but when they are searched for they are searched for by a specific niche market individual who knows what they want. Bing won a round out of five and there were two draws.

Two draws! I think that’s something to brag about, if you ask me.

I suppose it’s possible that on more popular search queries, Bing could very well win. Perhaps they’re targeting the more popular search queries.

But anyway, if you care to take the Bing blind test, you can head on over to the Bing It On website and take the test for yourself.

This is an aggressive marketing tactic. But will it result in Googlers converting to Bing? Only time will tell. If it does, Bing could become a major player in the search engine war. But if not, I guess we’ll just all be stuck with Google for a little while longer.

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