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It is no secret that link building is tedious, at best, and many have experienced the hard way that time spent building links to your website can often be in vain if poorly informed as to the effect of certain types or levels of link building. While many methods can be successful, there are many more that have little to no effect with the way search engines rank importance.
 
I should note, as I always will, that when I say rank, I refer to the actual importance measured by search engines, not a number between 1 and 10 that shows up on your toolbar. As I’ve said before, and I’ll say again, you should focus purely on building solid links, not on page rank, be it Google, Yahoo, MSN, or whatever search engine is showing you a number representing rank. For this reason, it is that much more important to wisely spend your time and money on quality links, not by leaving comments on average blogs, buying links from link-farms, or purchasing links that will appear in lists, or at the bottom of a page, as this appears to be a lot less natural to the search engines.
 
Believe it or not, guest posting can be an effective way to build quality, relevant links. While you may not be able to find a surplus of blogs directly related to your niche, you should be able to utilize enough of them to make a difference to the search engines. If you are unable to find a lot of blogs on which to guest post, the keywords for your niche are probably not as competitive, and therefore, you wont need to post as much. If you are within a competitive niche, then there should be plenty of blogs relevant to yours.
 
One advantage of guest posting on a blog, indirectly related to link building, is the networking aspect. I wont go in to all the advantages of networking on the Internet, as they pretty much speak for themselves, but the general idea is: 1) The further your reach, the more varied your links can be, 2) the better your contacts, the higher quality your links will be, and 3) the more quality contacts you have, the more quality links you will be able to get. Another primary advantage of guest posting is the cost, as it will generally be absolutely free.
 
Another great thing about generating your own content which links to your site is the control you will have over the anchor text, as well as the surrounding text. Search engines don’t read just the link text, they also read the surrounding text. You can see this when you preform searches, as each search link is followed by the text surrounding the anchor. Therefore, it is important that links to your site contain plain text around the anchor text, and that, furthermore, that plain text contains relevant text to your site, and also looks natural. Guest posting allows you all these liberties. The more liberties you have, the easier it will be to optimize your site for search engines.
 
There are, however, many things to consider before even pursuing a spot on blogs as a guest.
  1. Do you have your own blog already?
  2. Is the topic of the blog relevant to your business?
  3. Do you trust the administrator of the site not to altar your posts in a way that could damage your reputation or efforts?
  4. Do you have enough free time to consistantly write blog posts?
  5. Do you have enough content to consistantly post?
  6. Are you a decent enough writer to not have your posts frowned upon when compared to the usual on-site content?
  7. Are you sacrificing good content on your own blog for the posts on your guest blogs?
  8. Is the information in the posts between your blog and your guest blogs varied enough?

2 Responses to “Building Links For Natural Search Using Guest Posting”

  1. I just wanted to say Hi because this is the first time I am ever posting on a forum. I do not know if this is allowed or not to post here, but I hope I won’t be banned from me. So be happy for me that I finally achieved posting on a forum after many years of neglect!


  2. I just wanted to say Hi because this is the first time I am ever posting on a forum. I do not know if this is allowed or not to post here, but I hope I won’t be banned from me. So be happy for me that I finally achieved posting on a forum after many years of neglect!


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