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Did you know that you can change your domain name and still keep your search engine rankings?

Changing your domain name is not something we recommend to do if it is avoidable, Google doesn’t recommend it either, but we recently pulled it off when we had to change our main website’s domain name from foremanpike.com to reciprocalconsulting.com.

The problem was that we had top rankings in Google for “internet marketing firms” and many other keyword phrases we were targeting. We knew that it was important to do 301 redirects, but what other factors were involved. Here are a few we had to consider:

  • Domain “trust”
  • Content changes
  • Duplicate content
  • Apache and hosting issues
  • Sitemap issues

Taking those factors into consideration, we were able to move our site to the new domain name with only about a 30 day interruption in our rankings. In fact, we are now ranking better than ever with the brand new domain name! If changing domain names and keeping your search engine rankings is something you need help with, feel free to contact us about it.

 

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