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Funny how so many people are willing to tell you how to optimize a web page but they can’t do it themselves. They’ve read the book, they know all the right things to say, but where are their rankings?

They don’t have any.

Real SEO is not about chasing keywords. Keywords are important, yes. But if you can’t rank a web page without doing keyword research, then you probably aren’t doing your SEO right. Stop it.

Search engine optimization is about creating opportunities. It’s not about following 10-year-old advice as if it is today’s recipe.

So now the big question is, How do you create opportunities with search engine optimization? Glad you asked.

What world class copywriters do is study copywriting techniques. They write headlines that grab readers’ attentions. Then they write content that people want to read. And they do it so well that you wish you had written it. On any given day a good online copywriter can get their content to rank for hundreds of keywords. They write content that matters.

Instead of chasing keywords, try instead to write as keywords don’t matter. Don’t just pick a popular phrase that a lot of other people have written about and write a post about it. Instead, write a post about something that people in your niche want to know about. Write it without worrying about what keyword to use.

I’m not saying keywords are not important. What I am saying is that bad content can’t be saved by keywords. Learn to write good content before you try to spruce it up with keywords.

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