There is a new practice in article marketing using SEO tactics on the cheap. It’s called article spinning. The practice is simply taking an old article and putting it through a computer software program that mixes it up and changes the sentences around so search engines don’t recognize it as duplicate content. The problem is, it is duplicate content and usually the articles don’t make a whole lot of sense.
For instance, the article spinner will take a sentence from the third paragraph and make it the opening paragraph. It might even exchange a keyword for another pre-selected keyword. Then it will take a sentence from the bottom of the article and make it the second sentence while moving the first sentence of the original article to the third sentence spot and thus forming a new paragraph.
The article spinner rearranges the entire article this way. And marketers actually use them.
I’m not going to say that the articles are poorly SEOd. By bot standards, the SEO isn’t bad. But the writing is usually horrendous. I don’t know how people make money with these articles, but some do.
It’s almost always better to use original articles. Original content in any format is always best. The search engine optimization will almost always be better, but the writing, which is always for humans any way, will nearly always be a big step up. And your reputation will go along with it.