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You’ve got you a business Twitter account and now you’re ready to go. You’ve started posting, but you’re not getting a crazy amount of interaction. The question to ask is, are you getting personal enough?

Social media marketing is an interesting game. Online, users prefer a little more personal touch. They don’t want to be bombarded with endless dry and impersonal marketing messages. They want to talk to a real human being, even if they’re talking about business. That doesn’t mean you have to avoid talking about business at all.

A new study indicates that this could be true (though I do see some problems with the study as presented).

The study seems to indicate that young people prefer the personal tweets, but older people prefer no tweets at all. It also indicates that younger people consider personal to be more credible. However, it’s interesting to note that they preferred all personal to part personal and part business. That just doesn’t seem right.

I think the takeaway from this study is that you should incorporate personal messages into your business tweets. Don’t make it all dry. But don’t get so carried away with personal information about yourself that you tell too much. If you ate the worm, don’t tell us you danced on the table and took off your clothes.

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