One of the most important developments the search engines ever came out with was the sitemap. It allowed all of the search engines to better crawl websites and find content for indexing. Now, Google is offering video sitemaps and I’m betting it’s going to be every bit as revolutionary as the original HTML and XML sitemaps.
A sitemap is very important for crawlability and getting indexed and ultimately for achieving high SERP rankings. It tells the search engines how many pages you have on your site and which pages are important for crawling and, more importantly, what changes you’ve made to your website since it was last crawled. A video sitemap will do the same for your video content.
You might as well face the music. Video marketing is here. And it’s only going to grow bigger. The only question you need to answer is, Are you getting on the bandwagon now or later?