MerchantCircle conducted a survey and found that most small businesses would put all of their marketing budget into SEO if they could only choose one channel. These are interesting results. Why is it that small businesses would choose SEO over social media or traditional media?
I believe the answer is quite simple. Quite frankly, it’s the most effective and most cost efficient marketing channel.
SEO allows you to attract the type of customer you are searching for by “pulling” them in based on their own active search for information that you have to offer. And even today, the best converting traffic for most websites is traffic that comes from search engines. It’s almost a no-brainer.
But how many small business owners actually know how to conduct a search engine marketing campaign using the latest best practices for SEO? The answer: Not many. So who is going to do the actual work of optimizing their website?
It may be time for you to consider an SEO consultant. There are really three kinds of SEO consultants.
- The do-it-all consultant who analyzes your website and looks for opportunities to better your on-page and off-page SEO for increased search results. Then they implement a strategy approved by you.
- The assist-you consultant who analyzes your website and makes recommendations that you follow up on and implement.
- The hybrid SEO consultant who uses a combination of these two strategies and the two of you work together.
There are pros and cons to each type of consultant. Whichever is right for you is your call, but now is the time to consider an SEO consultant for your business for the upcoming year.