There’s no doubt that SEO is a necessary component to your online marketing efforts. But what about branding? Is it necessary for online marketing? Which is more important?
Let’s take a look at the functions (purposes) for each of these efforts.
- Search engine optimization – The purpose for SEO is to get your content to rank in the search engines so that you can increase your website visitor traffic and convert it into sales. That’s obviously an important task, but if all you did was SEO in the way of marketing your content and your website, then you’d be woefully undershooting your target.
Online branding – Online branding has a much wider reach. It can, and should, include SEO. But it should also include your social media initiatives and everything else you do – online and off line.
If you think of online branding as a part of overall reputation management strategy and your overall business strategy, then it is far more important than SEO, which is simply part of your overall marketing strategy. Granted, it’s an important part, but it’s not the only part worth considering.
In terms of online marketing, everything you do is a part of your branding effort. That includes SEO.