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The conventional wisdom surrounding e-books as SEO tools pretty much says give it away and people will link to your giveaway page. You’ll acquire a lot of links and you’ll be giving away information that translates into dollars.

Unless, of course, the e-book is no good. Then, you’ll get no links and no dollars.

Is that all there is?

No, not really. There’s more to it than that. You can still receive SEO benefits on an e-book that you sell from your website. If it’s a good book, people will link to it, or at least mention it by name. A good book will always get a recommendation by someone.

There are other ways to drum up some public relations on your e-book, which will lead to additional inbound links and SEO. You could send out a press release. You could also read an excerpt from your book and post it to YouTube. Or you could host a Google+ Hangout. Social media promotion is always a good way to get more publicity for your e-books, and it often results in more inbound links.

Of course, none of this is a guarantee. The first step is quality. Write a quality e-book about a topic that people care about. If you do that, links and SEO will take care of themselves.

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