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If you want to ensure that you have great content on your blog or website, there is one way to make sure that you always have great content. It’s called surveying your clients or site visitors.

If you ask the right questions, then you’ll get the right answers.

Ask your customers and/or site visitors what information they would like on a web page that discusses (fill in the blank with your topic). For instance, if you are planning a page on baseball hats, your customers might want to know the following information:

  • What size are they?
  • How large is the brim?
  • Are they adjustable size or are they made for one size head?
  • Is there a logo, writing, or a picture on the hat?
  • What material is the hat made of?

These are just a few of the questions your customers and site visitors would want to know about your baseball hats.

So now you can take that information and customize it to your situation. Find out what people are looking for when they search Google or Bing on your topic. Then, write your pages to answer those questions. It’s really that simple.

When you do it this way, you’ll not only ensure great content, but you’ll also ensure your web pages are search engine optimized.

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