For years, Google has been assisting Internet marketers, search engine optimizers, and other members of the public with finding the right keywords for their online marketing targeting efforts with the Google AdWords Keyword Tool. In fact, if you search for “Google keyword research tool,” you’ll find it at the top of the SERP. Click the link, however, and it’s not there. It’s been replaced by the Keyword Planner.
This happened two days ago when we weren’t watching.
Judging from the response on Twitter, there are a lot of unhappy campers.
The biggest problem I see with the Keyword Planner is you have to be logged into your AdWords account. That means you have to have an AdWords account. With the external keyword research tool, you could find the best keywords for your SEO targeting efforts without needing an AdWords account. Now, if you want to do keyword research, then you need to be an advertiser – or at least have a Google AdWords advertiser account.
That’s not necessarily a bad thing.
There are free keyword research tools online that serve as a decent alternative to Google’s retired AdWords tool. I’m not ready to recommend them yet, but you can Google “free keyword research tool” and see what you find.
Here’s a question: Have you tried the new Keyword Planner tool? Will you give it a go? If not, why not?