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Google has always had it out for webspam. After all, it dilutes the search engine’s search results and makes it difficult for real quality content to rank as high as it should. That’s why webmasters should kill the spam before Google does.

Yesterday Google announced another algorithm update that will address some of the ongoing webspam issues. In January, the company addressed content quality with an algorithm that punished web pages with too many ads at the top.

It behooves you to keep an eye on what Google, and all the search engines, are up to so that you don’t run afoul of their policies. By keeping your site “clean” – or free of spam – you increase your chances of ranking well for your keywords.

Many an innocent business owner has found herself slipping in rankings because of some algorithmic change that addressed a problem that the business owner didn’t know was a problem. You might think you are following search engine guidelines only to discover that the practices you’ve been engaged in are practices the search engines don’t favor.

The best way to protect yourself from algorithmic changes that make your site good today and not-so-good tomorrow is to follow the search engine blogs and stay up-to-date on their policies. But if you can’t do that – admittedly, it is nearly a full-time task – then hire an SEO firm that does keep on top of industry changes and tries to steer clear of objectionable practices.

SEO is ever-changing. It requires daily practice and daily monitoring.

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