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We said it would happen and here it is. Google+ is being integrated into the SERPs as “discussed on Google+.”

This isn’t quite how we envisioned this would happen, but it’s not surprising. Google is constantly surprising us with innovations. The fact that Google+ has finally been integrated in the search results is enough proof that you should be using this new social media service. If you haven’t signed up for your Google+ profile yet, now is the time to do so.

I think it’s just a matter of time before you see nested Google+ comments in your search engine results.

Imagine searching for a particular topic and finding out that a couple dozen of your Google+ friends have mentioned that topic on comments to another person’s post. You may see their comment in your search engine results along with the original post on which they commented. If they all commented on different original posts, then perhaps you’ll get a list of those along with the nested comments.

There are a lot of ways this could be rolled out. Google is saying it’s a test, and it may very well be. But tests generally lead to practices – if they go well.

Keep an eye on Google+. I think you’ll see more Google+ content appear in your SERPs real soon.

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