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I had to laugh. I’m not sure why Barry Schwartz was playing around with Google’s image search feature, but I’m pretty sure it could have been worse. He tells how he got hit in the face with the image of a pretty woman, who was also naked, when searching for his own name.

If you think the moral of the story here is not to be so vain that you search for your own name, then you’d be wrong. I actually think it can often be good to search for yourself just to see what pops up. In Barry’s case, it turned into a flattering moment. ;-)

Image search is by no means perfect. It’s not even close. Which is why Google allows you to report images that you think don’t fit your search query. And THAT’s the moral of the story.

When you search for images, you should report the ones that don’t fit you search criteria. The reason is quite clear. If we all reported the images that don’t match our search queries, then eventually Google will be able to improve its image search feature so that we don’t have to any more.

Search engine optimization is everybody’s business. It starts with your search queries, not your website’s rankings.

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