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Google has announced that it has made 40 algorithm changes in February 2012, which sets a new record. Here are 5 notable changes to Google’s search algorithm changes and what they might mean for you.

  1. Local predictions in YouTube – If you search YouTube on a specific topic, Google will predict your intentions based on your location. This could have a significant impact on video marketing for businesses. I think many marketers who use video will be testing this one.
  2. Global shopping rich snippets – Rich snippets have not caught on popularly, but they are extremely valuable for search. If you run an e-commerce store, then you should learn about the shopping rich snippet. This one could prove to be a big advantage to webmasters who use it masterfully.
  3. Freshness improvements – More and more, users want fresh search results. I’ve noticed that lately Google has delivered these more quickly. This is good, especially for bloggers. If you write a business blog, traditional SEO still works.
  4. Improvements to local search results rankings – Speaking of traditional SEO, Google is saying that local search results now rely more on traditional SEO signals. If you run a local business online, then you should be testing this one.
  5. Link evaluation – This could be a big one. Google is saying they have turned off link evaluation signals that they’ve been using for years. And that means that many websites that have relied on links for their rankings could see a decline in rankings if they continue to use the same link practices. This is one that will definitely be tested by a broad swath of SEOs in practice.
  6. Google rarely is this specific about its algorithm updates. It’s time to start testing some of these changes to see if you can reverse engineer them. I know many SEOs have already started this process.

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