About a month ago, Google and Twitter decided to part ways, though no one is clear as to precisely why. The result has been the end of realtime search at Google.
It seems that Google has plans to resurrect realtime search with Google+ as a prominent feature. I have two things to say about that.
- First, adding Google+ to a product that was useful and helpful is a good idea. After all, the product was owned by Google. So I’m all for adding Google+ to realtime search. However, in its current form, Google+ won’t be able to carry the weight of realtime search. Include it, but don’t rely on it too much.
- Secondly, realtime search was – and is – valuable without Twitter. I understand that Twitter was a huge contributor, but Google couldn’t figure out how to make realtime search work without it? I think any service that relies upon one dominant player for success is doomed to failure from the beginning.
The bottom line is this: Realtime search is important. But it shouldn’t be reliant upon one service for it to be successful. Search engines that employ realtime search should think about diversity. And that goes even – maybe especially – for Google.