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Site speed has been an important metric for webmasters for a time now. Recently, Google announced that they have added a site speed metric to its Google Analytics product.

This is good news for webmasters. No longer do you have to guess at how fast your site is loading. And you don’t have to go out and buy a third-party tool to figure it out. If you’ve already got an Analytics account with Google, just login and take a look at your Site Speed Report.

The Overview part of the report gives you a pretty good look at the important information that you should measure. It includes analytics for

  • Average page load time by browser
  • By country/territory
  • By page

These are important overview metrics, but if you want to drill it down even further, then you can do that too. You can view site load times in three ways including Performance, Explorer, or Map Overlay simply by clicking on the appropriate tab.

Intelligence Reports are reports that analyze your website to highlight any variance in your statistics. You can receive alerts when variations occur. You can also view Site Speed metrics in your Intelligence Reports inside your Google Analytics account.

Google is a company that is constantly improving its products. Google Analytics is a free analytics tool that anyone can use, and I’d add that it is perhaps the best analytics tool on the market. There is really no need to pay for analytics when Google provides it all for free.

So what are you waiting for? Do you know how fast your website is loading?

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