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One of the most important steps in the search engine optimization process is keyword research. The keywords you choose for a particular project can make or break the project. In fact, I’d go so far as to say that the keywords you select can mean the difference between a profit or no-profit situation.

This is true whether you’re talking about organic SEO, pay per click advertising, or even a social media campaign. Keywords are the nuts and bolts of your marketing plan.

What You Need To Know About Keywords

In just about every niche online there is considerable competition for the most popular keywords. Why go after the same keywords that everyone else is going after?

Instead, try going after those keyword phrases that are not so popular. Often, you can find very profitable keywords that few people are bothering to chase in the search engine rankings. Ideally, that is where you should spend your time.

What you want are keywords that have a low CPC and a high conversion rate. If they have low competition, even better.

A low CPC means that your cost per click prices will be low so your investment in those keywords are minimal. But a high conversion rate means that the keyword delivers targeted traffic that takes action. Low competition means you’ll have a lot of maneuver room as you jockey for position for that low-investment high-opportunity keyword phrase.

Don’t just take our word for it. Test it for yourself.

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