Yesterday, Bing announced the addition of some really cool features that should make it more competitive with Google. That’s not to say we can expect an immediate turn around in search market share, but Bing could gain 1% or 2% over a year with these new features unless Google responds with similar features. Historically, however, when Google follows, they choke. They are much better when they lead.
Here are the new features being offered by Bing now:
- Discover TED Talks – TED Talks are very popular. If you search for a person who has given a TED talk, you’ll get a Snapshot pane with that person’s biographical information, including a list of their TED talks.
- Famous Speeches and National Anthems – Listen to them online right from Bing’s search engine. If you search for a famous statesman, you can listen to famous speeches by that person with just one click.
- Online Courses – Find free online courses from top universities.
- University Rankings
- Scientific Concepts – Search for a scientific concept and you’ll get the definition and explanation of it right in the search results, which is similar to Google’s dictionary listings and weather reports.
- Historic Events – Looking for a historical event? Get information on it right in the search results.
- Related People – If you conduct a search and get a string of snapshots, you can hover over the images of the people and see how they’re related to your search.
- Animal Research – Search for an animal and get a list with images of subspecies of that animal.
- Ask Bing – Ask Bing a question and get the answer in the search results.
- App and Software Downloads – If you’re searching for a piece of software or a particular app, Bing will point you to the safest websites for download.
All of these are useful for searchers, but how will they assist Internet marketers in putting their products and services in front of potential customers? We encourage you to play with these features on Bing and get familiar with them. Then you can put together a strategy for improving your search rankings based on how Bing appears to rank pages for these particular searches.