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One of the most important parts of search engine optimization is also the part that is most often downplayed by the SEO community and by webmasters in general. Almost everyone is fixated on the technical aspects of SEO – keyword research, keyword density, meta tags, alt tags, etc. But you don’t often hear about how important creativity is in the SEO process.

When I speak of creativity, what I’m really talking about is bringing something unique to web pages. That’s something unique in the web design as well as in the content delivery.

Creativity is important in the SEO process because it makes your website unique, not only to visitors but also to the search engines. You want to feed the robots with information the can’t find somewhere else. You can do that in one of two ways.

The first way to be unique in your content is to provide information that no one else provides. That’s a bit difficult, but it can be done. You want to look for opportunities to bring to light information that no one else has access to or has left ignored. If you can do that, then you can take advantage of the creative aspect of search engine optimization by providing unique information.

The second way to present unique content is in the presentation. This one is much easier to implement than the first method. You can take care of the presentation by focusing on web design, site structure, or content presentation elements on the page – for instance, use of videos, infographics, or other interesting visual and non-visual content delivery elements. You can also add rich snippets to your page to increase your search engine optimization possibilities.

Creative SEO can be handled in any number of ways, but it’s a very important aspect to SEO in the 21st century. Make your website unique.

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