How E-books Could Become An SEO Tool
Google is starting a new service called Google Editions where it will publish and sell e-books. Consider this:
Anyway, Jessica E. Vascellaro and Jeffrey A. Trachtenberg reported afterward that Google will try to establish deals with publishers, and then, “Google says its new service . . . will allow users to buy digital copies of books they discover through its book-search service.” Which should put Google into competition with Amazon and Apple.
If Google is going to compete with Amazon then it will have to do so on equal terms. That means it will have to offer previews and sample chapters for free in order to sell books. Publishers will do everything they can to ensure that their books are found in the search engines and through social media outlets. What ways could they do that?
Well, one obvious way is through SEO content. Imagine a book introduction being written with the search engine algorithms in mind, anticipating its use as the free preview. I think this is something that Google could actually promote and condone in order to court publishers at co-marketers in its digital e-book sales outlet.
What about you? Do you think this scenario is feasible?
Related posts:
- Viral Marketing Through E-books
- E-books: Are They Viral?
- SEO And Fresh Results
- Is SEO Getting Harder?
- Will SEO And Social Media Become Interlinked?
Comments
Leave a Reply