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Search engine optimization is the process of writing content and designing web pages so that they have an improved chance at ranking for search queries when a person starts to look for something at a search engine. Google has become the search engine of choice for a lot of people, primarily because it has lead the way in the science of search. Its algorithm is the key to how Google understands search queries.

To truly understand how to SEO a web page, you have to have some clear idea of how a search engine ranks them and that means understanding how Google attempts to understand search queries and the intent of searchers. A Wired magazine article delves into that issue and goes into considerable detail about the history of Google’s algorithm.

Search engine optimization is not a shot in the dark. While there are no tried-and-true methods that work in all cases, if you want your web pages to rank better for the search terms you are targeting, you should at least learn how search engines work, especially Google.

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