If You Can’t Outrank – Try To Outsell
Search engine optimization is a tough game and sometimes you reach a point where your competitors have to0 many guns in their arsenal for you to outrank. If you can get to position two or three in search results, perhaps you can outsell them instead.
Meta tags are pretty much redundant when it comes to on-page SEO. The smart move now is to use those meta tags to outsell your competitors and the perfect place to start is in the description tag. This provides the snippet that searchers see in organic search results.
Rather than optimizing for keywords, try optimizing for clicks. This means using that tag to sell and like all sales pitches you need a call to action. Rewrite your meta description so that it gives the searcher a reason to click through – then invite them.
If you can get to the front page of the serps, particularly the results above the fold then start to concentrate on ways of winning those clicks. If you can out sell your competitors you should see a significant share of the traffic coming your way.
Related posts:
- Content, Links, Meta Tags – Which SEO Factor Is Most Important?
- Title Tags a ‘Must’ for On Page SEO
- Keyword Analysis As Competitive Intelligence
- Two Branches Of SEO
- Onsite SEO and How it Compares to Pay Per Click Ads
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