More important than keyword density, more important than ensuring you put your keywords in all the right spots, and more important than inbound anchor text with a solid keyword pick is your keyword selection to begin with. Of course, I’m not talking about whether or not you choose keywords. I’m talking about making sure you choose the right keywords for your business.
Keyword selection is about more than picking the right keyword for the best search engine optimization practices. It’s just as much about choosing the right keywords for your business.
For instance, if you sell red widgets, then you would not want to optimize your web pages for the term “yellow widgets.” You would attract all the wrong customers. But I see businesses doing this all the time. More often, I see businesses targeting a generalized keyword when drilling down to a nichier, narrower keyword would deliver better targeted traffic.
Here’s another for instance. If you sell industrial construction materials, optimizing your website for the keyword phrase “construction materials” is too broad. You want to narrow it to “industrial construction materials.” This will eliminate anyone looking for construction materials to build a house. You want to attract people looking for a specific type of construction materials.
Keyword selection is very important. Make sure that you are not only optimizing your web pages for keywords related to your niche, but that they are the right keywords for your business.