Many online marketers have asked whether Twitter passes SEO benefits to its users. There is no real indication that it does, but there is no indication that it doesn’t either. The best evidence for the case that it does is the search engines’ own practice of including tweets in search results. Both Google and Bing do this and Google even has a realtime search channel.
But, can you use Twitter to improve your website’s SEO?
I don’t think you should specifically focus on Twitter as an SEO tool, but I do think you should be aware of the possible SEO benefits from having a Twitter account and use that information to keep your tweets somewhat SEO-focused.
Here are the tips I’d offer:
- SEO your tweet text – Just as search engines use anchor text to determine link value, they may use the text within your tweet to determine what a link is about. If so, slip your keyword into the text of your 140-character tweet without making it sound spammy.
- Don’t use short URLs – Short URLs are URLs that redirect to your website. If Twitter passes link juice, those short URL addresses will get the juice, not your website.
- Improve your Twitter authority – Just like the search engines use page authority in organic search, they could use the authority of the linker on Twitter to determine the value of a link. Keep your content of the highest quality possible and maintain your Twitter authority.
- Diversity your links – Don’t just link to the same website over and over again. The search engines will definitely see that as a spam account. If you link to other sources often, then links to your own site will have more SEO weight.
These are not guarantees of improved SEO, but if you follow these practices, you are more likely to see SEO benefits from your tweets. Of course, there may be other reasons to not follow this advice. For instance, short URLs allow you to write longer tweets. So be sure you weigh the pros and cons of each suggestion.