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Adding new content is one of the best ways to increase your search engine optimization, but it can be expensive in either time or money. If you write your own content, you could spend a lot of time writing and crafting that content to say what you want it to say. If you hire a freelance writer to handle your content for you, it could cost you a lot of money. But some SEO techniques don’t cost a lot of money.

One way to increase your search engine rankings and SEO potential is to increase your page load speed.

Google’s page load speed checker will tell you if your web pages load slowly and on what devices they load slowly. This is important information because if your site loads slowly on mobile, that will translate into a bad user experience. Your traffic will go down and Google will notice that your click-throughs are lowering. That will affect your rankings.

Another way to increase your search engine rankings is to employ rich snippets.

There are different types of rich snippets, but all of them are valuable in letting the search engines know what your content is about – and not just Google either. You can use metadata markup to let the search engines know what type of content exists on a page and help them rank it accordingly. Microformats can be used for

  • Book, movie, music, or business reviews
  • People
  • Products
  • Businesses
  • Recipes
  • Events
  • And more

Identify the type of content that exists on your pages and employ rich snippets when appropriate. This alone could boost the SEO for that content.

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