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There has been a lot of discussion in various corners of the online world discussing the increased use of infographics. For those unsure of the term, infographics is the term used to describe the publication of data in an easy to read graphic. Rather than a table displaying information, it is converted into a pie chart that is well labeled and easy to see at a glance what a writer is referring to.  But do they make good link bait?

Images are always good link bait if they are appropriate. If you have unique and meaningful research that the rest of the web could be interested in, then converting that data into easy to understand graphics serves two purposes. It makes it easier for a reader to understand, and because it easy to understand, easy to refer to on their own sites – with links, of course.

The Internet has introduced two things to our modern society – a thirst for more knowledge and more information; and a need for speed. Users want the information quickly and they want it in a format that is easy to understand, easy to digest, and easy to access. Well presented infographics enable writers to present their data in such a way that they answer both of those needs.

Just as importantly, infographics are no different to any other graphic. When well optimized for search, they will appear in search results. Create infographics that are visually appealing and they will most likely draw the attention of the searcher – and a click through to your site. Can you present any of your data in the form of an infographic? If you can, you may find it increases the number of inbound links to your site.

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