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For many years the name of the search engine optimization game has been to target Google. The more articles you read the more often you will come across references to Google, Matt Cutts or Webmaster Tools. Every now and then, Yahoo! or Bing creeps into the conversation.

The theory has been that Google gets the majority of traffic so that is the place to rank. It has been a reasonable theory too and most sites find that if they get it right for Google, they are close to getting it right for the others.

Yahoo! recently announced a new search design and at the same time made a little noise about targeting people search.  A search for a person will produce results which include profiles Facebook, Twitter, LinkedIn, and FriendFeed.  Their aim, to be number one for people search.

It was not so long ago that reports indicated that Bing was doing well in the travel, retail and finance sectors when it came to searches.

If the search engines are going to target certain niches, perhaps the time has come to reassess our search engine optimization strategies. If your site is based on travel, retail or finance, it may be time to focus your search engine optimization strategies on areas that will help you rank well on Bing.

Many will argue that you can optimize for all three search engines, and you can. However, we still bring the focus back to Google – perhaps it is time to change that.

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