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Remember when every SEO in the universe was harping on building inbound links? For awhile there, getting more links was the most important SEO activity in the world for most optimizers. Then, Google Panda happened. Then Google Penguin. What’s next? Google Platypus?

The truth is, good links have always been necessary. Not just for SEO but for traffic, as well.

You can’t build a successful website without some inbound links. The question is, what kind and how many? Ask any ten SEOs that question and you’ll get ten different answers. If you see any duplicates, it’s probably because those SEOs shared their notes.

The name of the game today, and it pretty much always has been, is simply writing great content and promoting it around the Web. If you get more links, fine. If not, go for the traffic.

Successful Internet marketers understand that links are a valuable commodity. But you don’t want to get in the habit of chasing links every chance you get. You could spend a lot of your time chasing bad links and getting your websites penalized. You’re better off just writing great content, getting it published, and promoting it.

The days of making inbound links the most important currency on the Web are over. Some people would say that’s progress. Others are crying that their game is over.

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