Is On-Page SEO More Important Than Link Building?
I was discussing link building today with a friend and we both agreed that link building is important. But neither one of us were willing to say it was the most important thing. You can build all the links you want to a poorly optimized website and you likely won’t get too far. But we’ve all seen the results of the Google Bomb, right? The problem is, one algorithm change and those bombs blow.
But on-page optimization is fairly constant. If you stick the basics – good content, clean code, fast load times, light on the images, proper keyword management, internal navigation – then your website should do well. Inbound links can never serve as a substitute for poor on-page optimization.
However, if you have a well optimized website with all the right design and content elements then a good link building campaign can enhance it tremendously. Link building should be seen as a supporting activity for good on-page SEO. It shouldn’t be a primary optimization tactic.
Related posts:
- Link Building As A Search Engine Marketing Tactic
- On Page Vs. Off Page SEO: Which Is More Important?
- Are Backlinks As Important As On-Page SEO?
- Why Internal Links Are Important Too
- What’s More Important: Landing Page Or Ad Content?
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