Is Search Engine Optimization Enough?
So you’ve done a good job getting your web pages to rank in the search engines. You’re at the No. 1 spot with several of your most important keywords and you’re in the No. 2 and No. 3 spots for several others. You’re even getting a good load of traffic from your keywords. But what about sales? Zero. Zilch. Nada. None, right?
Welcome to the Internet marketer’s eternal dilemma. You’ve learned the most important lesson the hard way. Search engine optimization is important, but it’s not the holy grail.
If you expect to make it in the world of Internet marketing, you’ve got to do more than just manage your keywords well. You’ve got to build web pages that sell products and services. You’ve got to convert traffic to sales. And if you don’t, well, then you aren’t really doing what a marketer should be doing. Simply ranking well won’t pay the bills.
Instead of focusing all of your efforts on keywords and search engine rankings, try to figure out what converts traffic to sales. If you can nail that down and still rank your pages well in the search engines then you’ll start making the money. Just don’t expect too much until then.
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- Why Search Engine Optimization Is Still Necessary
- What Makes Good Search Engine Optimization?
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