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Search engine optimization seems to be getting harder and harder. Is it, or is it just my imagination?

In the early days of the Web, all you really had to do to rank a website is choose a good domain name and add the right keywords to your meta tags. You could have hundreds of keywords in your list of meta tags, even some that weren’t on your web page, and you’d rank for the key terms you wanted to rank for. Not today.

The search engines have become so much more sophisticated. And so have search engine optimizers. And there is more competition going after every keyword. It’s not easier. It’s harder.

So how can a new webmaster seeking to get his website recognized earn the rank that he desires? The first thing to do is to study a little bit about SEO. Learn what you can. If you have a business to run then you likely won’t learn everything, but you can learn enough to be able to discuss valid tactics with a real professional. Learn enough that you won’t be taken advantage of. The life of your website depends on it.

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