Dave Pasternak wrote a post on WebProNews proclaiming SEO to be rocket science. Accusations of flip-flopping behind, this got me to thinking about where he might be coming from.
For many larger companies who have a lot of data to sift through, SEO may very well be likened to rocket science. Online marketers will have a lot of analytics data to sort through, links, keywords to manage, etc. But for small businesses, it’s still largely about long tail keywords and quality content.
In fact, you could argue that it’s all about quality content even for the big players in (choose your) industry. But, the fact is, those large companies still have to sort through the data. Mom & Pop don’t.
SEOs and online marketers have to decide if they want to build a huge ship to sail the oceans or steer a tugboat through the harbor. If you are a small business owner, then your job is achieve respectable results through SEO and social media that keep your company profitable and your customers happy. A larger business has to measure every element of its marketing campaigns to determine ROI, and that can get tedious.
Panda and Penguin changed a lot, but they didn’t kill SEO. They just made it a bit more complex. Even for the small business owner.
Still, it’s not rocket science. The basics are still the basics.