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An article on WebProNews asks a very important question: “Has SEO Peaked?”

Of course, this is a question that gets asked once or twice a year. And I’m pretty sure the answer is always the same. Chris Crum concludes that it is still important, but it’s changing. Yep, I say. It’s changing alright. And there’s nothing we can do about it.

One of the ways in which SEO is changing is the way in which people are searching for information. It seems that more and more searchers are using social search instead of traditional search. Unfortunately, social search is something that Google hasn’t really excelled at. Which means that many webmasters are going to find that their biggest referrer is not Google. It could be something else.

In fact, the article goes on to say that the biggest source of web traffic for a lot of websites will be where they spend most of their attention – search engines or social media. That makes sense.

If you start seeing the majority of your web traffic coming from Twitter, it could be because you spend a lot of time on Twitter. If you start seeing it coming from Bing, then maybe it’s because you spend a lot of time optimizing for Bing traffic. So what’s the lesson here?

There’s no real lesson. It may be a cause of celebration. Website owners no longer need to feel tethered to Google. Then again, it may mean SEO is just a little bit more difficult.

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