Every once in a while I read a blog post or hear some SEO somewhere, or a social media marketer, start proclaiming that SEO is dead or keywords are useless. But I notice that they have pretty well optimized web pages themselves.
The question comes to mind, What are their motives?
Maybe they’re trying to create a ruse to throw other SEOs off track and stop optimizing their web pages. Or maybe they’re sincere and misguided. Or maybe they just have some brilliant insight into the future direction of SEO. Whatever the case, I’m pretty sure they’re wrong about keywords. They are not useless nor are they out of fashion.
Keyword stuffing is useless. Keyword density is WAY out of fashion. But keyword-optimized web pages are still very much en vogue.
The search engines still return results for search queries that match keyword-optimized on-page content. As long as they do, keywords will still serve a purpose. But managing your keywords in a way that search engines will reward them is paramount. Otherwise, you may not rank as you think you should or you may find yourself at odds with search engine policies. Both scenarios are bad.
Don’t listen to the naysayers who say that SEO is dead or keywords are useless. Maybe some day they will be, but that day is not today.