Sales & Support 1-888-220-7361

One of the most confusing aspects of link building for a lot of webmasters and search engine optimization professionals is how to build diversity into their link portfolio.

The reason this is confusing to so many people is because many webmasters trying to do their own SEO get stuck on a single keyword phrase for their anchor text. If you focus only on your primary keyword, then you are missing out on a lot of opportunities.

Also, a huge mistake is to focus all of your link building efforts on your home page. More natural link building involves building deep links to your internal pages.

Here are six things to keep in mind when link building so that you build a more natural and diverse link portfolio:

  1. Vary your anchor text. It is best to use between 5-20 different anchor text key phrases for each web page you build links to on your website.
  2. Do not just link to the home page. Most of your links should point to internal web pages on your website.
  3. Seek out links from a variety of types of websites (blogs, directories, forums, etc.).
  4. Don’t just target high PageRank websites. You should have a good number of links from low and mid-range authority sites.
  5. Build a few links from websites outside of your niche.
  6. Use non-keyword types of links too. “Click here” and “go to” type links can be effective in driving traffic and are natural link building phrases. Just don’t do it too often.

A diverse link portfolio consists of high authority links, low authority links, links from a variety of different types of websites, and a diverse set of anchor text phrases.

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>