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A reader asked Mike Blumenthal if linking to her Google Places page would make it rank higher in the search engines.

The question has its basis on the longstanding practice of many SEOs to build inbound links to pages on their websites. Such inbound links have often increased the rankings of their web pages in the search engines. But there are flaws in thinking the same practice when applies to a Google Places page would have the same effect.

First, a Google Places page, as Mike Blumenthal points out, is a search result. Linking to it would be like linking to a search results page for a query that is related to your business niche. That wouldn’t boost your web pages any and it wouldn’t make any sense.

Secondly, linking out from your website to an external page would drain link juice that you could put to better use on your internal pages.

While such linking might be detrimental in terms of your website’s SEO, there may be times when linking to your Google Places page constitutes good marketing. For instance, if you want your website visitors to see all the rave reviews your business gets on Google, then you could link to the page. But I wouldn’t do that from your home page and I’d recommend that you do it using a no-follow link.

Sometimes, detrimental or harmful linking practices can be good marketing practices, and vice-versa. This is where you have to do some weighing of pros and cons. Choose a value that is most important to you and perform the action that makes that value work for you.

4 Responses to “Should You Link To Your Google Places Page?”

  1. I don’t agree completely with the statement that a Google Places page is a search result. Actually a Google Places page is a Google Maps element, and linking to it, is similar to linking to other Google Maps elements, such as addresses for example. But it is true that Place pages don’t get indexed and therefore they are not part of the normal process of ranking. They are part of a completely separate algorithm.

  2. I don’t agree completely with the statement that a Google Places page is a search result. Actually a Google Places page is a Google Maps element, and linking to it, is similar to linking to other Google Maps elements, such as addresses for example. But it is true that Place pages don’t get indexed and therefore they are not part of the normal process of ranking. They are part of a completely separate algorithm.

  3. Nyagoslav, thanks for weighing in. A Google Places page is a search result in that a searcher querying Google Maps for a particular type of business can potentially see your business, along with a list of others, in a search results page with a map showcasing the location of the businesses. Google Maps is its own vertical and therefor has its own search results algorithm. A cozy nuance, I suppose.


  4. Nyagoslav, thanks for weighing in. A Google Places page is a search result in that a searcher querying Google Maps for a particular type of business can potentially see your business, along with a list of others, in a search results page with a map showcasing the location of the businesses. Google Maps is its own vertical and therefor has its own search results algorithm. A cozy nuance, I suppose.


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