Local Search Zeitgeist
Do you know what people in your city are searching for? Are they searching for the local sports team or hero? Or for the local elementary school?
Interestingly, in many of the largest urban centers in the nation, local searchers are searching for schools. Big surprise there, right? I mean, people do place a high level of importance on their children’s education.
Google publishes its Zeitgeist report every year around this time and this year they’ve got the most popular local searches for some specific cities. And you’d like to know the methodology behind it all, well …
To compile these local lists, we found the most popular searches for each selected city and then ranked them based on how unique they were to that city. A query is “unique” if it is disproportionately popular in a particular city compared to the rest of the country. This method explains why popular local searches (for example, for a specific movie theatre) may appear higher than a term for which people across the country are searching (for example, for a regional sports team).
The one theme that I do find recurring in most of the cities on the list is that people are searching for local high school and elementary schools and colleges. Beyond that, the searches are truly local.
Related posts:
- The Most Important Local Search Criteria
- Local Search Is In High Growth Stage
- Are You Using The Right Anchor Text For Local Search
- The Limitations Of Local Search
- Maintaining A Stable Local Search Position
Comments
Leave a Reply