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It’s easy to talk about good search engine optimization. It’s even easier if you don’t have a clue about what you are talking about. SEO isn’t just something you do once and forget about it. It’s something you start and never finish.

That said, what is the most important part about providing good SEO? Is it …

  • Link building?
  • Keywords?
  • Your Title tag?
  • Meta tags?
  • Site speed?
  • Page titles?
  • h1 and h2 tags (heads and subheads)?

Actually, it’s none of those.

The most important part to remember about your website’s search engine optimization strategy is your audience.

Yes, your audience.

Most webmasters don’t think of their audience as an aspect of SEO. In fact, most SEOs don’t think of it that way either. But it’s very important to think about who your audience is and what your audience wants before you start trying to search engine optimize your content.

The reason is real simple. You are writing your content to appeal to your audience. Your SEO must be written with your human audience in mind or it won’t matter what the search bots think of it. That not only goes for the optimization part of your content but the language part, as well. Your content needs to be written in the language your audience understands, and by “language” I don’t mean French vs. English. I’m talking about word choices, sentences structures, etc.

Those considerations are every bit as important as your keyword usage.

Write for your audience. That’s the best SEO you can practice.

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