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It used to be that Internet marketing in general, but more specifically Search Engine Optimization, was more difficult for small businesses, mainly due to the competition. Based on the particular niche, one might have to spend more money on quality linking for their SEO campaign, simply because it was more competitive, and smaller business were less able to afford the volume and quality of links needed to build a competing SEO campaign.

However, in recent years, search engines have been weighing locality more into the equation. Basically, what this means, is for small businesses, which would more than likely only be serving a small area around their physical location, searches in their area would be more likely to return a result leading potential leads to their site. While it may not be as difficult to acheive an effective SEO campaign there is, however, a need for careful optimization. Here are a few tips for small and medium sized businesses for utilizing this search engine feature.

  • Localize On-Site Content – For a search engine to display your site in returns, it must first index/crawl it, and therefore, information on your site will play a large factor in helping search engines determine if and when to display your site in results for your strong(er) keywords. It would only make sense then that advertising your location on-site would be one of the best ways to tell a search engine which areas to be more likely to display results for your site. Most businesses have a contact page with an address and phone number, but it is important to also include this information on the home page, and any other page possible. Don’t overdo it, as abusing tags and mindless repetition of  information has never proven to encourage search engines to give any extra weight; not since the days of meta-tag SEO.
  • Claim What Is Your’s In Social Media – Beyond just your own website, it is important to claim your name wherever else you can. This includes listings, review sites, and sites like Twitter, Myspace, LinkedIn, etc. Depending on your business, you may be able to sign up for more social media sites, but the idea behind this arduous task is to: a) Give potential visitors more ways to reach your site, and b) Prevent your competition from claiming these for you, which has been known to happen. While the time spent optimizing social media profiles may not be the most effective SEO strategy, your reputation will thank you.
  • Focus On The Local Mentions – Now that you have your bases covered in the Social Media world, check out the listing sites close to you. Your specific town may very well have a site which lists businesses, and if it’s on a listing site like CitySearch.com, make sure you’re on there as well. The basic idea is to plant flags wherever you can, but more importantly, where potential local visitors are more likely to see it. Networking is key to accomplishing this, so utilize those social media sites you signed up for and find local blogs that deal in your niche. Make some friends, get some links – not everything can be bought!

There is always more you can do to help your own business – don’t forget that those big businesses don’t have the time to marlet their site as well as you in your own town. Let them focus on the nationwide efforts while you dominate your own local search, and let an Internet marketing firm like Reciprocal Consulting help!

2 Responses to “New Opportunities For Small Businesses In SEO?”

  1. I couldn’t agree more. My company specializes in helping the small local businesses use the internet properly. They do not realize the potential it has for them yet, and when shown they are amazed.

    Jae

  2. I couldn’t agree more. My company specializes in helping the small local businesses use the internet properly. They do not realize the potential it has for them yet, and when shown they are amazed.

    Jae

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