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If you’re used to doing a lot of offline marketing, or traditional marketing, then you’ve likely noticed that it has become quite expensive in the last few years. Oil prices have driven up the cost of paper and everything else. The economy taking a downturn has caused many businesses to stop advertising altogether, or diminish their marketing budgets.

But there is hope. Online marketing is less expensive and, if done right, is much more effective. That’s why so many businesses have transferred their marketing and advertising budgets to online.

Here are 5 online marketing methods that are outpacing their offline counterparts:

  1. Pay Per Click – Pay per click advertising is the online equivalent to some forms of print advertising. The difference is you pay only when a desired result takes place. It can be less expensive and deliver a higher ROI.
  2. Social Networking – Offline, you go to business functions. You often have to buy dinner, pay for transportation costs, business cards, and other incidentals. Online, you just show up. And talk to people. Make friends and contacts. Sell them stuff. The time commitment is higher, but it’s a lot easier on the budget.
  3. Video Marketing – Liken it to TV advertising. Do you really want to spend hundreds or thousands of dollars on 30-second spots that disappear with the money? Instead, pay for one video and it stays live online forever.
  4. >Website Design – Call them online billboards. Just like outdoor advertising, you have a limited space – your prospect’s browser window. Unlike outdoor billboards, that space can be expanded. And you can build many websites for less than the cost of a handful of billboards.
  5. Search Engine Optimization – Sorry, but there is no offline equivalent to search engine optimization. Yet it’s still the most effective online marketing money can buy.

Try just one or incorporate them all into your marketing plans, but online marketing is where it’s at.

2 Responses to “Why Online Marketing Is Necessary”

  1. What about email marketing? It far outpaces direct mail. And depending on list size it’s not expensive in terms of monetary commitment. It does take some time to set up but well worth it in the long term.

    This report is from 2009 but is still relevant: http://directmag.com/magilla/1020-e-mail-roi-still-slipping/


  2. What about email marketing? It far outpaces direct mail. And depending on list size it’s not expensive in terms of monetary commitment. It does take some time to set up but well worth it in the long term.

    This report is from 2009 but is still relevant: http://directmag.com/magilla/1020-e-mail-roi-still-slipping/


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