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One of Google’s latest technology advances and one that is picking up momentum is Google Glass. An interview at Search Engine Journal shows webmasters how to optimize for Google Glass. Is it time for that yet?

First, let’s talk about what Google Glass does.

  • You can snap photographs without your hands.
  • Take videos or moving pictures
  • Share what you see in real time
  • Get directions from your location to another point
  • Send messages
  • Conduct Google searches
  • Translate your voice into other languages
  • And more

All of this from a set of weird looking glasses you place on your head.

It’s all pretty cool, actually. But should website owners optimize their websites for Google Glass? What would that mean, exactly?

I think the biggest potential for Google Glass for search lies in the Local department. If you want to travel from one location to another, then local search is essential. Otherwise, organic search is largely a matter of general information. Not that that wouldn’t be useful.

Google Glass is still within its first year. One Google Glass user gives it a net thumbs up, but that’s one user.

It’s unclear just how useful Google Glass will be for most users in three to five years from now. Will it have a run of market success or market failure? Until the public decides either way, there’s no sense in webmasters thinking about optimizing for a product that may or may not be around in five years. Google has a bad habit of rolling out products that don’t last.

Don’t get me wrong. Google Glass is cool. I can see it interacting with web pages in some very cool and powerful ways. But changing your website to facilitate new gadgets cost money and time. You should weigh that investment against potential gains before you get too excited.

You’re better off investing in optimization for mobile phones and tablets at this point.

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