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Page load time is now an important SEO ranking factor. The faster your site loads the better your chances of ranking higher in the search engines. Google, especially, puts emphasis on page load time. One way to increase your page load time is to compress the pages on your website. And it’s fairly simple and quick to do.

You’ll have to access your .htaccess file. That will require that you go into your server files and pull up the .htaccess file.

Log into your file transfer program and access your web server, then download your .htaccess file to your hard drive. Be sure to keep a backup of this file in case anything goes wrong with the page compression command. Then you can restore the file to its original condition and not miss a beat.

Add these two lines of code to your .htaccess file:

# Gzip – To compress websites
AddOutputFilterByType DEFLATE text/html text/plain text/xml text/css application/x-javascript text/x-javascript text/php

Next, upload the .htaccess file to your server again. Be sure to put it right back in the same place again. Most likely, it was located in the root folder (you an actually have an .htaccess file for each section of your website, but you want your page compression command to apply to the entire website).

After uploading your .htaccess file with the page compression command, your website should load faster. Test it by going to and enter your URL in the space. The tester will tell you if you have add page compression to your website or not. If not, go back and try it again.

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