Sales & Support 1-888-220-7361

Professional directories and search engines pose a terrific opportunity for any professional to increase their search engine optimization benefits.

Such directories often allow you to add a link to your website. Sometimes you have to pay for this link, but it can still benefit you as Google often does not penalize directory listings. However, they can, so make sure you are using a reputable directory and not a spam farm.

When it comes to profession-specific directory listings, there are two types. The first type is the official old-fashioned directory where you submit your listing and it is either approved or unapproved by the directory owners.

The second type of directory really isn’t a directory at all. It’s a search engine. You don’t have to submit your website because the search engine will list it automatically.

An example of the second type of directory is MyVeterinarian.com. Their search engine is powered by Google, which means if you have a website indexed by Google, then it will appear in the profession-specific directory as well. This benefits you in two ways.

First, if someone conducts a search for a vet in a specific area at that search engine, then you could be found there. Secondly, the link to your website from the profession-specific search engine could pass on some link juice and help your website rank better for the right search term. Presto! Two benefits.

I highly recommend using profession-specific search engines. There is not a lot that can go wrong.

4 Responses to “Using Professional Directories For SEO”

  1. You don’t happen to have a list of these profession-specific search engines do you ?

  2. You don’t happen to have a list of these profession-specific search engines do you ?

  3. Steve, I would suggest Googling the profession and “search engine” or “directory” to find the ones you are looking for. :-)


  4. Steve, I would suggest Googling the profession and “search engine” or “directory” to find the ones you are looking for. :-)


Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>