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Googler Jeremy Sussman explains in the following video how Google Maps uses location, relevance, and prominence to rank a business in Google Maps. Watch the video and we’ll talk about what the relevance factor means.

So what is meant by “relevance?”

Relevance in Google Maps means you have done everything you can do as a business to ensure that your Google Places profile matches the search queries that people use to find businesses like yours. Factors that determine relevance include the category you put your business into, keywords you use when writing your description, and other traditional SEO factors.

Of prime importance is category. If your business is a restaurant, you don’t want to categorize it as a butcher shop. That’s a no-brainer. But even subtle differences can make a big difference in Google Maps. For instance, an auto repair shop that does not do body work does not want to list itself as a body shop.

When you write the description for your business, be sure to use keywords that are naturally associated with businesses like yours. Don’t spam, but use natural writing methods to describe your business using the right keywords.

Other items that could affect relevance are how you write your offers within Google Places, whether your domain and business name have a keyword in them, and whether or not you use your business address in your listing.

Relevance is an important factor in Google Maps search. Learn how to make it work for you.

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