Search engine optimization is about to change. Forever.
Google has recently announced a preview of its upcoming change in search algorithm. This is supposed to be one of the biggest and most radical changes ever. They’re calling it Google Caffeine.
Everyone from Aaron Wall to BusinessWeek have taken it for a test drive and written about it. Some of the things that people are saying about Google Caffeine are:
- Lightening Fast (Mashable)
- Newsier by a nose (CNET)
- No real difference (BusinessWeek)
- Too much emphasis on real-time results (Marketing Pilgrim)
- Increased weighting on domain authority (SEOBook)
- Indexing more of the web (Vizion Interactive)
- Smarter at finding fake websites (ComputerWorld)
There are a ton of people talking bout the new Google Caffeine. In fact, search for “Google Caffeine” without the quotes and you’ll find over 5.37 million results at Google and 10.8 million at Bing.
It’s interesting to read what some of the most prominent people in search engine optimization are saying about it, but mostly what I’ve found are a list of disagreements. About the only thing everyone agrees on is that Google Caffeine is faster than the current Google and includes more results in search queries. But I do believe that search engine optimization is on the brink of a major change. Don’t you?