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There is only one guarantee an Internet Marketing Firm can make when it comes to Search Engine Optimization–you are not the only one aiming for those top spots. Any other guarantee you receive is more than likely the empty promise of an SEO Impostor. More specifically, these will probably be the words of someone who will take your money and disappear…

As a group of professionals with varied levels of experience and knowledge in the field, the team at Reciprocal Consulting can all agree on one policy when it comes to our relationships with our clients–honesty. From square one of a given SEO campaign, we aim to communicate our capabilities, our goals and our plan, all within the scope of reason. If we can’t make your website number one on natural search results, we wont tell you that we can, because that is not how a strong client-relationship is built–that’s not how Reciprocal Consulting became a reputable Internet Marketing Firm.

How does one go about finding the right firm for their SEO needs? Simply, by avoiding all the wrong ones. Here are a few warning signs to look out for:

One-Time Payment
This is the first and foremost sign of a clear fraud. An effective SEO campaign will require a constant effort and source of income. While this does not necessarily entail a large budget, it will require consistent communication between the firm and the client. Think about it; no marketing firm can predict exactly how much a campaign will cost from the beginning. This is a clear scam where the so-called firm will accept your one-time payment and vanish.

Guaranteed Number One In Results
While a guarantee that cannot be fulfilled may not necessarily be a scam, it certainly is not the sign of a well-informed or well-grounded internet marketing firm. Anyone who has so much as attempted to optimize a website for natural searches will tell you that a certain “spot” on the results cannot be guaranteed and the reason why is simple: there is no one secret formula. Each campaign has to be tailored to the client to fit their specific budget and their goals. Additionally, depending on the client’s specific niche and the competition for the keywords associated with that niche, it may take weeks, months, and even years before the client’s website shows up on the search results at all.

Increase Your Traffic Exponentially
Believe it or not, this promise could be true–which is exactly why you may not want it!
All traffic has one pro and one con. The advantage is that each visit is one more person who sees your site; the disadvantage is that each visit to your site is one more visit you are paying for! Let’s not forget that bandwidth is not free, so the key here is to make each visit count. This is the difference between Targeted Traffic and Spammy Traffic. The last thing you need is a large number of people coming to your site with no interest in buying your product, no desire to sign up for your newsletter and no need of your service. The idea behind increasing traffic is to attract relevant page views. SEO Fakes can indeed increase your traffic but chances are, the majority of these page views will not convert to potential customers and by the time potential customers “stumble” upon your website, your bandwidth has been exceeded.

They key to a successful SEO campaign is not an industry secret, it is purely based on relevance. The more relevant your keywords are to your niche, the more likely it will be potential clients who follow links to your site. Furthermore, search results are based on the relevance of each search term to your site.

Simply put, just because Nintendo Wii was the number one search on Ebay yesterday does not mean that linking WordPress blogs about the product to your website will increase your sales (unless, of course, you are an authorized Wii seller).

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